In the 1800’s, German & Austrian brewers immigrated

to Mexico, introducing beer to Central America. They

added corn to the Vienna lager to create the Mexican-lager,

a lighter beer perfectly suited for the new climate. The

government encouraged breweries to source barley

locally so that Mexican farmers could benefit from

this new industry. Just as these groups of men worked

together, we aim to inspire modern men to uplift each

other through moderation, mindfulness, and better beer.